Inkswell Wright

Author marketing

Book trailers & promotional videos

Short book trailers and promotional clips for social media, your website and ads.

In short: a book trailer is a short video, usually 15 to 60 seconds, that gives readers a feel for your book and tells them where to get it. We script, edit and deliver it in the shapes each platform needs: vertical for Reels, TikTok and Shorts, and widescreen for YouTube and your website.

Who is it for?

Authors with a published or upcoming book who want a shareable video for launch, ads or social media. Businesses can use the same process for video ads.

What's included

  • A short script built around one hook and a clear call to action
  • Your cover and book mockups, with licensed stock footage, images and music
  • On-screen text and captions, so it works with the sound off
  • Exports in the agreed formats (for example 9:16 vertical and 16:9 widescreen)
  • Revision rounds as stated in your quote

What you'll need to provide

  • Your cover file and book description
  • Release date and where the book is sold
  • Any quotes or reviews you have permission to use

How long it takes

Your written quote gives a confirmed delivery date. The time needed depends on the length, the number of formats and whether a voiceover or AI-generated footage is included, and on how quickly feedback comes back between rounds.

What's not included

Paid advertising spend, filming on location, actors, and music or footage without a licence. If AI-generated visuals or voice would help, see AI-assisted video production.

Price

Where packages are shown on this page, they are our standard prices. Prices depend on length, the number of versions, and whether you need custom animation or a voiceover. For a standard package you can request an invoice: we confirm the scope first, then email the invoice, and nothing is charged online. For anything else, request a free quote that lists exactly what's included before you commit.

What you gain

  • Platform-ready formats

    Vertical, square and widescreen versions.

  • Licensed assets

    Music and footage cleared for use.

  • On-brand

    Matches your cover and author style.

How it works

  1. 1

    Creative brief

    We agree the length, platforms, tone and key message.

  2. 2

    Script and storyboard

    We write the script and plan each scene for your approval.

  3. 3

    Production

    We assemble the video from licensed footage, music and your cover art (and your own footage if supplied).

  4. 4

    Review and delivery

    You review a draft; we revise within the agreed rounds and deliver files for each platform.

Questions

How long should a book trailer be?
For social media, 15 to 30 seconds usually works best. Longer trailers (around a minute) suit YouTube or your website. We often deliver a short cut and a longer one.
Which format do I need for TikTok and Instagram Reels?
Vertical 9:16 video (typically 1080 × 1920) is the standard for Reels, TikTok and YouTube Shorts. Widescreen 16:9 suits YouTube and websites.
Is the music licensed?
Yes. We only use music and footage licensed for your use, so the video won't be muted or taken down for copyright.

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