Inkswell Wright

Author marketing

Book launch strategy

A practical, dated plan for the weeks before and after your book's release.

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We build a launch plan around your budget, audience and time: pre-order or launch timing, reader outreach, content calendar and promotional options. No plan can guarantee sales or bestseller status, we focus on reaching real readers.

What you gain

  • A clear calendar

    Know what happens when, and who does it.

  • Budget-aware

    Prioritised by cost and likely impact.

  • Measurable

    Simple tracking so you can learn from each launch.

How it works

  1. 1

    Review

    We review your book, budget, timeline and existing audience.

  2. 2

    Launch plan

    We create a dated plan covering pre-launch, launch week and the weeks after.

  3. 3

    Walkthrough

    We go through the plan with you so you know exactly what to do and when.

Packages

Choose a package to request an invoice, or ask for a quote if your project is outside its scope. Every project starts with written confirmation of scope, timing and payment.

Prices are set in USD. Other currencies are estimates using the European Central Bank reference rate of 26 October 2026. The final amount and payment currency are confirmed on your invoice; showing a currency here doesn't mean payment can already be made in it.

  • Launch plan

    USD 600

    One book, one launch

    For authors with a release date, or a book already out, who aren't sure what to do and when to reach readers. We review your book, budget and audience, then give you a dated plan from pre-launch to six weeks after release covering reviews, your mailing list, social posts and promotions, using ethical methods only. It ends with a walkthrough call.

    Included

    • Review of your book, budget and audience
    • Dated launch plan (pre-launch to six weeks after)
    • 60-minute walkthrough call

    You provide

    • Completed questionnaire
    • Your book (or a near-final draft) and release date
    • Your budget for promotion

    Not included

    • Ad spend
    • Guaranteed sales or rankings
    Turnaround
    2 weeks, starting after payment and questionnaire
    Payment
    Invoiced in full once we've confirmed the scope. Work starts when payment has arrived.
    Request an invoiceAsk a question first

    The price shown is indicative. We review your request, confirm the scope and email an invoice; nothing is charged online.

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